The Cultura Catalyst

An innovation culture is on every leader's wish list — the ability of teams to think differently and go against the grain to create inventions, products and services with the potential to revolutionize industries. Like a Michelin-star chef turning common ingredients into something extraordinary, it requires the playfulness of unbridled creativity combined with relentless execution. It's easier said than done.

What if there was a magic ingredient leaders could add to substantially accelerate this process? What if Hispanics have these ingredients culturally — but they're suppressed in order to comply and fit in within corporate culture?

In this speech, Ariel Coro — renowned tech and innovation expert, author and keynote speaker — explores some of the Hispanic cultural traits that, leveraged properly, can be the catalyst to your organization's innovation efforts.

Cultural Duplexity — the feeling of being American while identifying with another strong culture or heritage; the ability to hold strong bonds to both cultures and navigate between them seamlessly.

Optimism — a worldview shared by the world's most renowned visionaries: the belief that things will be better in the future, and a willingness to invest in positive, exponential change as a self-fulfilling prophecy.

Sabor ('flavor' in Spanish) — the richness of the culture, the food, the spices and aromas that can transport us to faraway worlds with a single spoonful, and our willingness to share that experience with others.

These and other ingredients are already present in your teams — but they're being suppressed. A true culture of innovation relies on a commitment to unorthodox thinking: democratizing idea generation and rewarding experimentation without chastising failure.

This speech was created with Hispanic Heritage Month in mind, at the behest of clients looking to articulate and implement these principles in their organizations. The format is normally 45 minutes, delivered in person or virtually.