Scrappy Innovation

Traditional innovation methodologies are becoming less effective in the fast-paced world we are living in. To stay agile and creative, and to adapt in the face of rapid change and increasing uncertainty, a new approach is needed: Scrappy Innovation.

In this engaging and practical speech, tech & innovation expert Ariel Coro discusses the power of scrappy innovation and how it can drive success in both personal and professional projects. Drawing on his own experiences and personal story — and those of other successful entrepreneurs and innovators — Ariel delivers a jam-packed session filled with actionable strategies and tips for implementing scrappy innovation principles to supercharge creativity.

Scrappy innovation is not just about finding solutions when resources are limited — it's a mindset that spreads through an organization and fosters a culture of innovation that supports experimentation, continuous learning and growth at all levels. It is the unifying theory and the evolution of Coro's years of presenting to corporate innovation teams, incorporating their invaluable feedback on this topic.

Coro also deconstructs notable examples of scrappy innovation from famous innovators such as Steve Wozniak, the co-founder of Apple; Sara Blakely of Spanx; and Elon Musk, whose scrappy approach has helped him disrupt industries and achieve success even when others thought his ideas were too ambitious or unrealistic.