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Proven Strategies for Using Today's Internet to Outsmart Your Competitors.
Ariel will teach you how to harness today’s Internet for answers to your most perplexing business strategy and marketing challenges. The Internet’s complexity is evolving exponentially. Succeeding with today's Internet will continue to become more difficult; Ariel makes it simple. To help your Business succeed at levels higher than you ever anticipated, let Ariel help you navigate through the shark infested waters of today's Web.
Your website is your face to the world. This face must demonstrate the depth of your organization’s capabilities. Using open source technologies, your organization can change its outlook on technology and business. With Ariel’s help, you'll be able to save money by adopting smarter technologies and processes with a new mindset that will lead your organization to faster profitability.
While cost cutting is not new, with the accelerated pace of technology, it's a practice that gets taken to a whole new level. It’s not only about cutting costs; it’s about understanding which costs can afford to be trimmed.
You’ve read numerous quotations from famous people that tell you to try harder, to persist and somehow this will bring success to your business or personal life. However, nobody hears from the millions of businesses that failed while trying harder. Trying harder at the wrong stuff, no matter how hard you try, will take you down the wrong path.
What's the secret that successful businesses have to stay or become profitable in this crowded marketplace?
Failing Cheap!
Failing cheap is the opposite of failsafe. The concept of failsafe is necessary in aviation and infrastructures such as bridges. Unfortunately, too many businesses allow failsafe to immobilize their efforts to succeed in today’s tumultuous business environment. If you try to make something failsafe you’ll waste precious time, energy and resources that could have been used to gain momentum and market share. For most businesses, failsafe is obsolete.
You don’t know as much about your market as you think you know. Failing cheap is the process of using Internet resources and capabilities to determine the right decisions for your market through controlled experimentation. In knowing what your market wants, you will find your sustainable competitive advantage.
Successful business growth is a series of mini trial and error experiments. When many of these experiments are automated and with the wise use of metrics, your organization can be guided through these mini failures. The result being that you won’t break the bank in finding out what works.
The objective of this session is to explore how new technologies can expedite the process of failure leading to your rapid and affordable success.
In Fail cheap, Succeed Fast, your audience's minds will be teased with:- New Technologies being used today to save money in Research and Development while obtaining rapid results.
- New ways to obtain customer feedback using virtual reality systems and social media
- How to define success for the different micro projects you'll embark using this methodology
- Ways to save money in startup or operational costs by using open source technologies
- How to use metrics to measure progress, success or failure
- Examples of great companies that use metrics for excellence and how you can adapt many of the same methods for your business.
- Embracing different technologies that will bring functionality to your business only enjoyed by large organization.
- Understand how the Internet is the great equalizer when it comes to consumers
- Learn new ways of relating to your customers that large companies are having a hard time embracing
- And much, much more.
Ideal Audience for this session:- Small to medium business owners
- Associations
About this talk:
Ariel's Keynotes and Workshops are based on a framework and its ideas can be adapted to many industries.
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