Are you prepared to adapt to technology’s new strategic imperatives? In this powerful presentation, you will learn how to assess the impact of technology on your industry and make the critical decisions necessary to make technology a strategic ally for sustainable growth and success.

Unbeknownst to Castro's regime, Ariel devised one of the first home made satellite dishes in Cuba that allowed him to watch forbidden television that was meant only for tourists visiting the island. Using a coffee can, parts from an old Soviet radio, a mosquito net and other improvised materials. All of a sudden, he and glimpsed the outside World that was a sharp contrast to the image portrayed by the Cuban government while building a profitable and fast growing business.

Branding has changed as the Internet has become the public face for modern organizations. Search engines have become Reputation Management Systems where anyone can comment positively or negatively about their interaction with your company. In the digital age, building your internet brand is more important than ever but there is great deal of confusion on what internet branding can do for an organization. The core competencies needed for your customers to have a great perception of your company differs from traditional business models. Users are looking for aesthetics, utility and functionality that will unconsciously create bond with your brand. With the diminishing attention spans of our population, specifically applied to online behavior, it is harder than ever to differentiate yourself from the competition.